You're Pitching, But Nobody's Catching. What's Wrong With Your Game?
I've worked at several PR agencies, and have always been surprised at the number of my colleagues throwing out what I called wild pitches. You know what I'm talking about. Pitches usually crafted by more junior people, who have created a giant media lists of their "targets" and essentially spam the hell out of them. The idea of course, is that by casting a wide net, they're bound to get a "hit" which will in turn please their supervisors and their client.
What's Wrong With This Picture?
First of all, don't be confused into thinking that "wild pitches" are a victimless crime. It does the PR profession a disservice by collectively (and painfully) misrepresenting us as unskilled, undisciplined hacks who care nothing for the companies that we service; and it demonstrates a lack of respect for the media with whom we engage on their behalf.
I have more thoughts to share next week in Part II of this issue. What are your thoughts?
